Teams can't build a data-backed business case. Power BI sits open but unused — not because they don't want to, but because nobody showed them which three views actually matter.

No channel existed from idea to incubation. If trying leads nowhere, people stop trying. The gap isn't apathy — it's the absence of a reason to act.

Opening Power BI isn't a habit for non-technical teams. One exposure isn't enough. The Revenue Cup creates four weeks of repeated, low-stakes practice with real stakes at the end.

No structured pathway from insight to incubation existed. Fix the environment first — motivation, habit, and skill follow naturally.